Delicious first, yogurt second. Boom.
Yasso set out to make a frozen Greek yogurt that was just as good as ice cream. With a perfect balance of big-time flavor and fewer calories and fat, it was time to usher in a new era of dessert. No guilt. No complicated calorie calculations. No label shock. Just low-calorie, high-protein frozen Greek yogurt that’s chock full of flavor.
To declare delicious, frozen victory, we created the Boom Goes the Ice Cream campaign and design that gives the brand a bold, playful, wonderfully messy persona.