Too often the process is bogged down…by overthink, immovable objects, nervous nellies, politics, geographic fiefdoms, bad catering and/or too much time and resources to be productive. We provide a new way of working which recognizes that these obstacles shouldn’t exist anymore. The goal is to put the right talent around the table at the right time to accelerate brand momentum via rapid marketing prototyping. Gone are the days of lengthy processes, group think and all of the things that get in the way of brand momentum.