PREMIER LACROSSE LEAGUE

Waterdogs LC: Every Game Is a Revenge Game. 

Coming off their inaugural season, the Premier Lacrosse League (PLL) need to roll-out the launch of their new expansion lacrosse club: Waterdogs LC. We worked in partnership with PLL co-founder & player Paul Rabil, Adidas and Barstool Sports to bring the team to life: from brand identity, logo design and positioning of the new team. ‘Every Game is a Revenge Game’ is a perfect motto for a determined squad of players spurned by their original PLL teams. Waterdogs LC is an identity that captures the aggression, intensity and fun that we all experience in sports.