ODELL / MOUNTAIN STANDARD

Creating a new standard for IPAs.

Odell introduced their award-winning IPA over 10 years ago, and it became a year-round favorite. After producing a number of seasonal IPAs, Odell decided it was time to create a year-round mountain-style IPA, carving out a whole new niche alongside east- and west-coast varieties.

Aimed squarely at their core Colorado audience, we helped launch Mountain Standard with the outdoor  mood and moments when Mountain Standard is at its best.