HEMPFUSION

It All Adds Up

HempFusion CBD knows the category is full of confusing misinformation, and is labeled as either a hippy treatment or overly-serious alternative medicine. So the brand wanted to shake things up. We launched the ‘It All Adds Up’ campaign, through radio, OOH, experiential ( the first ever CBD vending machine) and video, to help illustrate the benefits of CBD and how adding other natural ingredients can help it work harder for your body. And HempFusion did it with unexpected humor and a lot of fun, owning the category in an educational but lighthearted and relatable way. As a result, sales have already shot up for this new brand 203%. And this is just the beginning.