ODELL BREWING CO.

Good Behavior

The “better for you” boom has officially arrived and permeated every market from food to beverage and now… Beer. Yes, even the world of boozy indulgences is finding ways to help consumers be on their best behavior.

So, when Odell Brewing Co. asked us to help name and design a beer that was high in flavor but low in calories, we jumped at the opportunity to help people drink what they love with a little less consequence. We named it Good Behavior to reveal the beer’s good intentions while also giving drinkers permission to fall just shy of “best” (It’s still beer after all).

Our design features a statuesque deity under a glowing halo of golden clouds, holding the scales of justice to communicate that all good things, including this hop-forward IPA with fewer calories, exist in balance.