CALIFORNIA FRESH CARROTS ADVISORY BOARD
Helping you crunch out of chaos.
The CFCAB came to us with the desire to make one of the most tried and true vegetables, the carrot, relevant, desirable and topical. For far too long carrots have been relegated to the bottom drawer, have become second fiddle to the avocado and have had cauliflower envy for years. Carrots were in need of reappraisal. We leaned into culture. We found that in this chaotic world, nothing can help give us a break and snap into serenity better than the invigorating CRUNCH of a carrot. The sound is signature and the constant gnawing provides the right dose of monotony to take you to a serene place. So, when life gives you lemons, CRUNCH OUT.
